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Fresh from the Post : Case by Case

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casebycase.jpgTuesday is new music day again, and this time it comes in the form of electropop beats by way of LA based artist Case by Case. I have a soft spot when it comes to solo artists who are hands on with their craft, since this site itself is sort of my own one man show.

 

I hit up RJ (the man behind Case by Case) with a couple of questions starting with the hard hitting,  indiemusicdb question - 'what is indie music' -

So, what's your take on the definition of indie music?
Hmm, it's very difficult to describe, as it is a very broad category, but when I hear the term indie I generally think of rock, folk, and electronic based music.  If there are vocals, they tend to be less polished and often more affected - not your normal American Idol pop/rock voice.  Usually the lyrics also tend to be more abstract, quirky and/or intelligent.  I think of musicians that probably taught themselves how to play their instruments.  It seems indie music is generally more creative, always pushing boundaries and mixing different genres together.  I think there's often a healthy dose of pretentiousness and metafiction thrown in as well! 


Do you consider yourself an indie music artist and why?
I do consider myself an indie artist because I don't think my music fits into any particular sound on the radio or any particular genre in general...and "indie" seems to be a good catch-all phrase to slap on hard to classify music with rock roots.  I also don't think of myself as a great singer or guitar player, but hopefully I'm decent enough at songwriting that I make up for that!


How did Case by Case start out?
I started my first band in high school with a few friends, played a couple shows, went to college and formed another band, graduated and formed yet another band, but all those guys wanted high-pitched, loud rock vocals over screeching guitars and it was just too taxing on my vocal chords!  So, a friend from college taught me to use Reason and create electronic beats.  This opened up a lot more room for vocals that were better suited for my voice.

 
How did you come about choosing the name Case by Case?
Because with electronic music the creation of each song is it's own little adventure.  I have an idea of where I want to go, but a lot of the writing process is just experimenting with different sounds and fx routing, and chopping things up and distorting them to hell.  I always learn new things with every song I create, so my sound is kind of a case by case thing...if that makes any sense.   Plus, I like a lot of different types of music and wanted to reflect that with songs that jump from genre to genre.


I love electronic music, probably because I grew up in the 80's - the heyday of british new wave and keyboard heavy songs. Why did you choose this genre of music? Which groups do you think influenced you?
As I mentioned a little earlier, I feel that electronic music can be built to fit around someone's voice more easily.  But, most importantly, I wanted to create music that poeple can dance to.  I love dancing!!  As for influences, the list goes on and on, but I think a lot of people will hear influences from bands like Duran Duran as well as more current music like Imogen Heap, Postal Service, and Dragonette. What they probably won't hear is my love for bands like The Mars Volta and Circa Survive, but I think it's in there somewhere....


For the song that you'd like to share to our site readers, Everyone - can  you tell us more about the song, what's it all about. Any stories that you'd like to share in creating this song or this album?

The song talks about fantasies that we hold on to within personal relationships and it kind of alludes to power structures created by religion and government.  I know it's a little too heady for a pop/dance song, but I couldn't help myself!   I usually like to leave it up to the listeners to decide what the lyrics mean for themselves though.  I'm sure I've interpreted plenty of other artists' songs horribly wrong, but, if I like the song because of my interpretation, who cares! Right?
 
I don't really have any stories pertaining to the song, but I will say that it was the first song I produced with Cubase, so there should be a noticeable difference in production quality when compared to my older stuff!
 

Everyone

Case by Case brings in an infectious electropop sound - something that one will definitely enjoy if they're the type that likes the genre. For a first independent release,  Everyone has a sound that  is almost flawless: you've got the wonderful groove, the perfect vocals and an absolutely enjoyable mix. For a person that doesn't think too much when listening - the deeper meaning of the song may have been lost to me, though I daresay, I did enjoy the nifty beats. I think this is why activists always go for acoustic folk - so that people with attention deficit disorder like me, don't get too distracted by the backbeat. Nonetheless, Everyone is a thumbs up, may it be a song about religion and government, or a song that conveys a message for me to take the cues, make the moves, and lift my lazy butt off the bed to make up my mind on whether I should choose to do the laundry or vacuum. Well, screw that - I think I'll dance for now.
 
More good stuff from Case by Case is up on his MySpace page, for you guys to check out ;)


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